Pay Run Lab

Section

Audience research

Audience research

Researching payroll software users around payday rather than from an adoption count

Research payroll software audiences in England through official market frames, real pay-cycle observation, careful interviews, surveys and buying evidence.

Editorial Desk · · 9 min read

Audience research

Payroll buyer personas anchored to recurring duties, not invented names

Create payroll software buyer personas for England from observed roles, pay-cycle behaviour and evidence, without inventing names, quotations or needs.

Editorial Desk · · 3 min read

Audience research

Payroll competitor research that compares like with like, from HMRC status to leaving

Research payroll software competitors serving England with a reproducible checklist for scope, HMRC recognition, functions, pricing, evidence and change.

Editorial Desk · · 3 min read

Audience research

Ask what happened in the last payroll run, and other prompts that get real answers

Use these ten payroll software interview prompts to uncover real England pay-cycle behaviour, buying triggers, migration risks and product evidence.

Editorial Desk · · 3 min read

Audience research

Microsoft Forms, Google Forms, SurveyMonkey or Jisc for payroll research, decided with a pilot

Compare four survey tools for payroll software research in England by collection, export, analysis, governance and fit, using current provider records.

Editorial Desk · · 3 min read

Audience research

Defining a payroll software audience from payroll events instead of a broad SME label

Define a payroll software target audience in England using real payroll events, operating models and official evidence instead of a broad SME label.

Editorial Desk · · 3 min read